The creator of cosmetics, Anastasia Soor, has achieved a prominent position in the field of eyebrow and eye makeup after her Anastasia Beverly Hills salon became in record time after its opening, the destination for Hollywood stars and models. Now one of the world's leading beauty brands, Anastasia Beverly Hills' collection has transcended the brow industry to offer glow-in-the-dark products, liquid lipsticks and contour palettes. Anastasia carefully selects each product to build her "beauty footprint", incorporating a great deal of harmony and balance to the natural features of the face to achieve a flawless, natural beauty. Professional artists, beauty article editors and top bloggers still look to Anastasia as the ultimate reference for flawless looks.