FOCALLURE

Brand Story Hello by Focallure, pronounced 'Fo-co-llure', we are a cosmetics company that aims to bring out everyone's undiscovered beauty through the power of makeup. All the way back in 2014, a group of fun-loving makeup artists got together to create cosmetics unlike any other in the industry! Rewriting the current product formula, we've created new collections that provide extra shine and long-wearing, and other wild options are on the way.